Patient Support Strategy
Product Strategy:
I managed the roadmap for a high-engagement patient platform, ensuring content regarding treatment journeys and patient testimonials maintained medical accuracy while fostering genuine human connection.
Design Execution:
I directed a mobile-first visual identity that successfully destigmatized OAB treatment, optimizing information architecture for immediate, intuitive access to adherence tools and physician communication resources.
Regulatory Advocacy:
I facilitated design reviews, balancing aggressive business objectives with stringent pharmaceutical constraints to deliver a result-driven, compliant experience.
My leadership on Gemtesa proved that complex pharmaceutical mandates can be translated into seamless, human-centric experiences. By balancing mobile-first architecture with radical accessibility (WCAG), I delivered a platform that empowers patients to manage chronic conditions with confidence.
orlando.willems.rosas@gmail.com
619.252.5329